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Mashroo3k Feasibility Studies tourism sector Tourist farm

Tourist farm

Study request

The project is an investment in the field of agricultural tourism through a farm containing small residential units in an environmental style inspired by the rural natural environment and providing recreational places for guests to spend their holidays in rural houses. The farm’s services are determined by providing large areas of agricultural areas characterized by picturesque and distinctive views, providing residential units equipped to the highest level, restaurants, recreational places, shops selling rural products, a small museum that renews the history of fathers and grandfathers, and providing some products from within the farm to guests. The project targets many categories and sectors such as: tourists, foreigners, and businessmen, as well as private companies and government institutions.

Capital

rate of return

Recovery period Third year

Project Description

Project Description

Mashroo3k Company for Economic and Administrative Consulting conducts a feasibility study for a tourism farm by analyzing the market size, which demands services offered by the farm, including: (providing large areas of agricultural land with stunning and distinctive views – offering high-standard residential units – restaurants – recreational facilities – rural product shops – a small museum reviving the history of forefathers – offering some farm-produced items to guests). The farm aims to provide its services at the highest level of quality and at highly competitive prices in the tourism farm market. It strives to maximize its benefit from the growing market size and meet all its service needs in rural farmhouses, relying on a carefully selected team of human resources (workers – employees – administrators).

Project services

Project services

  • Providing large areas of agricultural areas that are characterized by beautiful and distinctive views.
  • Highly equipped residential units
  • Restaurants
  • Entertainment places
  • Rural produce shops
  • A small museum that renews the history of our fathers and grandfathers.
  • Offering some products from within the farm
Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 10 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project features
  • Study Contents
  • Sector Indicators
  • The Project is an Investment Opportunity
مؤشرات القطاع
  • The presence of buildings equipped to the highest standard for housing, paved pedestrian paths, quality lighting and water services, etc.
  • Availability of agricultural entertainment, including enjoying participation in agricultural work such as harvesting crops and practicing rural customs and traditions.
  • Providing some products from the farm to all guests.
  • It provides some educational and sports activities that tourists can practice.
  • Air-conditioned cars and mosques are available.
  • Having a complete security system.
  • Presence of ATMs.
  • Telephone services available.
  • The presence of a first aid center.
  • Availability of facilitation services for people with special needs.
  • The design of the shelter units is compatible with the nature and shape of the farm.
  • Preserving the environment in general.
  • Providing a mechanism to deliver all services to the shelter facilities without harming the farm.
  • Developing a set of activities for the residents of the hostel and the participation of those in charge, such as participating in agriculture, fruit picking, and other activities.
  • Try to extend activities beyond the farm by helping to visit markets and festivals.
  • Place the shelters in the quietest areas of the farm, taking into account the provision of parking and other basic needs.
Executive Summary
  • About the project
  • Financial Indicators
  • Rationale for the project
  • Government investment incentives in the project field
  • Target Markets
  • Project indicators and final results
Study of project services/products
  • Project description and all its products/services.
  • Project advantages and production requirements.
Market size study.
  • Understanding distribution channels.
  • Consumer behavior, preferences, and tendencies.
  • Competitors’ products or services, along with their strengths and weaknesses.
  • Market nature and its characteristics.
  • The demand size for the offered product or service.
  • The available share of the target market.
  • The optimal marketing strategy.
Risk assessment study.
  • Risk identification.
  • The impact of risks on the project.
  • Risk prevention methods.
Technical study
  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital
  • Determining the annual operating costs.
  • Determining the amount of working capital.
Financial study.
  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
  • The project’s financial indicators and sensitivity analysis.
Organizational and administrative study.
  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية

The tourism sector is one of the vital pillars forming the backbone of the Saudi economy, contributing to job creation for Saudi citizens, improving infrastructure, and developing all logistical services. Under the Vision 2030 initiative, Saudi Arabia aimed to revitalize this sector by opening its doors to tourists from around the world, including launching electronic tourist visas for citizens of 49 countries, issuing over 440,000 tourist visas by March 2020.

The Kingdom aspires to attract approximately 55 million international tourist visits and 45 million domestic visits, aiming to create one million jobs for citizens and increase the sector’s contribution to the GDP to 10%.

Here are the key indicators of the sector according to the latest statistics:

  • 27,480,972 total number of foreign visitors to the Kingdom.
  • Around 690 entertainment events held.
  • 8,499 archaeological, heritage, and historical sites registered in Saudi Arabia.
  • 70.2% average hotel occupancy rate.
  • Domestic tourists spent 248,752,006 nights, with expenditures exceeding 53,162,627,159 SAR.
  • International tourists spent approximately 188,040,603 nights, with expenditures surpassing 100,806,082,413 SAR.
 
مؤشرات المشروع
  • The volume of tourism spending increased from 130.5 billion riyals in 2015 to 164.6 billion riyals in 2019, an increase of 26%.
  • Tourist spending in the GCC exceeds $81.1 billion, with Saudi Arabia alone accounting for 39% of this spending.
  • The number of nights spent by tourists in the Gulf Cooperation Council countries is approximately 303.2 million nights; Saudi Arabia’s share of these nights is 173.9 million nights, equivalent to 57.4% of the total number of nights.

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