Integrated commercial center

Study request

The project is an integrated commercial center, consisting of entertainment and shopping centers, shops, restaurants, and parking lots. The project services are (shops – entertainment venues – restaurants – health club – residential units – medical center – car wash – nursery). The commercial center targets the service sector and the commercial sector to benefit from the increased demand for those services provided by the project due to the development of the targeted sectors.

Capital

rate of return

Recovery period Fourth year

Project Description

The project consists of entertainment and shopping centers, retail stores, shops, and restaurants. It also includes a health club, residential units, a medical center, a car wash, and a daycare center.
Notably, the commercial center stands out for its diverse services and its ability to serve a large population with high-quality offerings at competitive prices. Residents prefer shopping at commercial centers due to their wide range of services, which cater to different sectors and meet the needs of the public. As the population grows and shopping trends evolve, demand for the center’s services continues to rise.
The commercial center will operate with experienced administrative and technical staff, utilizing the best methods and highest quality standards. It will ensure the availability of all necessary supplies, goods, services, and equipment to meet consumer needs efficiently.
The project aims to create sustainable urban coordination zones, attract visitors, and provide essential services to targeted sectors. Additionally, it seeks to capture the largest possible share of the market gap, positioning itself as a key player in the commercial and entertainment landscape.

Project services

Commercial stores
Entertainment places
Restaurants
Health club
Residential units
Medical center
Car wash
nursery

Why Mashroo3k ?

Mashroo3k has over 11 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
The company’s geographic reach spans 35 countries across all continents.
Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.

The mall’s services are of high quality and suitable for all tastes.
Architectural luxury in design
Availability of many diverse and distinct sections
The mall offers distinguished services in cafes and restaurants.
Parking available
The presence of a highly qualified and trained staff
Providing a range of interesting and distinctive games for children
Outstanding management of the mall
The mall is characterized by its spacious and suitable spaces.
Excellent and attractive location
Availability of all services required by customers

Executive Summary

About the project
Financial Indicators
Rationale for the project
Government investment incentives in the project field
Target Markets
Project indicators and final results

Study of project services/products

Project description and all its products/services.
Project advantages and production requirements.

Market size study.

Understanding distribution channels.
Consumer behavior, preferences, and tendencies.
Competitors’ products or services, along with their strengths and weaknesses.
Market nature and its characteristics.
The demand size for the offered product or service.
The available share of the target market.
The optimal marketing strategy.

Risk assessment study.

Risk identification.
The impact of risks on the project.
Risk prevention methods.

Technical study

A detailed description of the project’s products, expected production capacity, and determination of investment costs.
Determining the required electricity and water capacity.
Determining the project’s labor requirements.
Determining the project’s requirements.
Calculating construction and building costs.
Calculating the total capital
Determining the annual operating costs.
Determining the amount of working capital.

Financial study.

Total investment costs required for the project.
Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
Determine the expected annual revenues of the project in light of the specified operational capacities
The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
The project’s financial indicators and sensitivity analysis.

Organizational and administrative study.

Project workforce.
Organizational structure.
Job responsibilities.

After many years of relying on oil and gas, the Kingdom of Saudi Arabia announced its alternative plan and ambitious Vision 2030 program, aiming to diversify national income sources and ensure sustainable development. Therefore, it was not surprising that the state dedicated its efforts and resources to supporting non-oil economic sectors to develop, enhance their efficiency, and increase their contribution to the gross domestic product. We have witnessed how Saudi Arabia provided the success factors for these sectors, achieving its goals. The continuous financial indicators and statistics have repeatedly proven the feasibility of the path the Kingdom has committed to since April 2016. At the forefront of the sectors that the Kingdom has given special attention to is the entertainment sector. To support its growth, Saudi Arabia established the General Entertainment Authority and the Saudi Entertainment Ventures Company (a subsidiary of the Public Investment Fund). Additionally, the Kingdom recently introduced incentive laws and new regulations aimed at opening the door for the private sector to actively contribute to the development of this promising industry.
As a result of these efforts, Saudi Arabia has achieved significant gains, attracting billions of dollars from both domestic and international investors. Over just four years, more than 46 million people attended entertainment events, while the number of event days surpassed 26,000. Furthermore, the sector successfully created 101,000 job opportunities for Saudi youth, both men and women. And because “Mashroo3k” Consulting for economic advisory and market research always backs its statements with verified data, we will present below the key indicators, statistics, and data of the entertainment sector. This will provide you with a clear picture of its feasibility and reassure you about the investment potential it holds.

In 2019 alone, the number of entertainment events reached 690, spanning a total of 9,784 event days. The attendance for these events surged to 34,699,458 people, reflecting the sector’s rapid growth and increasing public engagement.
In 2018, the number of archaeological, heritage, and history museums reached 33 museums, attracting a total of 1,083,099 visitors. This highlights the growing interest in cultural and historical tourism within the Kingdom.
The number of private museums in 2018 was estimated at approximately 195 museums.
There are 8,499 archaeological sites in Saudi Arabia, with the number of visitor permits reaching 178,020.

By the end of 2021, the General Entertainment Authority aimed to increase the number of jobs in the sector to 160,000.
Saudi Arabia plans to have the entertainment sector contribute 4.2% in the coming years.
The number of companies operating in the sector grew from 22 companies in 2016 to 2,054 companies in 2020.
The entertainment sector is considered one of the most promising industries in the Kingdom, as it has successfully retained over 78 billion riyals that were previously spent abroad on entertainment and related activities. Recognizing the sector’s importance and its ability to compete with other industries, Saudi Arabia has been expanding its efforts by establishing more museums and mobilizing its resources for major projects.

The entertainment sector is considered one of the most promising industries in the Kingdom, as it has successfully retained over 78 billion riyals that were previously spent abroad on entertainment and related activities. Recognizing the sector’s importance and its ability to compete with other industries, Saudi Arabia has been expanding its efforts by establishing more museums and mobilizing its resources for major projects. Like this: Qiddiya and the Red Sea Project are among the major initiatives that underscore Saudi Arabia’s commitment to developing its entertainment and tourism sectors. Available data confirms the effectiveness of the steps the Kingdom has taken to position itself among the top 10 global tourist destinations.