Feasibility study for a women’s spa project

Study request

Feasibility study for a women’s spa project with a capital of one million dollars from Mashroo3k Feasibility Studies Company. The project depends on establishing an integrated spa center that provides many cosmetic services for women (skin, body and hair). The center includes the best devices with modern technologies to provide massage services, steam sessions, hair styling, nail care, steam rooms (sauna), Moroccan bath, and a makeup and cosmetics department.

Capital

rate of return

Recovery period Third year

Project Description

Project Description

A women’s spa project is considered one of the profitable commercial projects that generate a rewarding financial return, given that Arab women care about their appearance and beauty most of the time. Therefore, the feasibility study of a women’s spa project depends on providing the appropriate atmosphere and place for this, starting with the decor and colors, passing through the various devices and services that make it a distinctive place for women that provides the highest levels of luxury and provides integrated beauty services. Since such services require a long time to stay inside the center, the center has a buffet to serve hot and cold drinks inside the place.

Project services

Project services

  • Moroccan bath services.
  • Skin and body scrub services.
  • Talion skin care services.
  • Talion body care services.
  • Hand and foot care.
  • Manicure and pedicure services.
  • Hair care services.
  • Hair treatment services.
  • Makeup.
  • Hot and cold drinks.
Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 10 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project Features
  • Study Contents
  • Sector Indicator
  • The project as an investment opportunity
مؤشرات القطاع
  • A special and quiet place for ladies to gather
  • Enjoy an atmosphere of psychological comfort and tranquility
  • Providing distinctive and diverse cosmetic services for women
  • Serving hot and cold drinks
  • Having a professional and distinguished team
  • Good dealing with customers and knowing their desires
  • Organization and sophistication in providing customer services
  • The architectural splendor of the project
  • Extreme care in maintaining operating supplies
  • Building a strong relationship with customers, making the place the customer’s first choice.
  • Study the project idea, its components, and its nature.

Executive Summary

  • About the project
  • Financial Indicators
  • Rationale for the project
  • Government investment incentives in the project field
  • Target Markets
  • Project indicators and final results

Study of project services/products

  • Project description and all its products/services.
  • Project advantages and production requirements.

Market size study.

  • Understanding distribution channels.
  • Consumer behavior, preferences, and tendencies.
  • Competitors’ products or services, along with their strengths and weaknesses.
  • Market nature and its characteristics.
  • The demand size for the offered product or service.
  • The available share of the target market.
  • The optimal marketing strategy.

Risk assessment study.

  • Risk identification.
  • The impact of risks on the project.
  • Risk prevention methods.

Technical study

  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital
  • Determining the annual operating costs.
  • Determining the amount of working capital.

Financial study.

  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
  • The project’s financial indicators and sensitivity analysis.

Organizational and administrative study.

  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية
  • According to the macroeconomic theory of sectors, the economy is divided into three main and large sectors:
    The first sector focuses on the extraction of raw materials and includes mining companies, lumber companies, oil exploration companies, as well as agricultural industries and fishing.
    The second sector relies on goods and their sale… Like this: (…such as automobile manufacturing, furniture, clothing trade, etc.).
    The third sector, known as the “services sector,” is responsible for providing and producing services, relying fundamentally on intangible elements. Like this: Entertainment, healthcare, transportation, hospitality, restaurants, and more. This theory suggests that as countries advance, their economies rely more on the third sector, unlike primitive countries, which depend largely on the first sector. For example, in the United States, the service sector makes up 85% of its economy.

    Kingdom of Saudi Arabia:

    The service sector is considered a large sector when we take a closer look at its activities. It includes wholesale and retail trade, restaurants and hotels, transportation, storage, information and communications, financial services, insurance, real estate, business services, community, social, and personal services, and finally, government services. Below, we will present the key indicators of the sector in Saudi Arabia

    • The service sector’s contribution to Saudi Arabia’s GDP is about 48.2%.
    • The activity of “wholesale and retail trade, restaurants, and hotels” contributes approximately 10.8% to the GDP.
    • The activity of “transportation, storage, information, and communications” contributes approximately 6.6% to the GDP.
    • The activity of “financial services, insurance, real estate, and business services” contributes 6.4% to the GDP.
    • The contribution of “Collective, Social, and Personal Services” activity to the GDP was 2.5%.
    • The activity of “government services” contributes 21.9% to the GDP.

    The State of Qatar:

    • The value of wholesale and retail trade activity in Qatar is estimated at approximately 50,083 million Qatari riyals.
    • The number of establishments operating in wholesale and retail trade reached 11,139 establishments, and the number of workers in these establishments reached 213,954 workers.
    • The compensation for employees in the wholesale and retail trade activity has reached 11,288,877 thousand Qatari riyals.

    • The number of establishments operating in the hotel and restaurant sector reaches 2,396, with 78,194 employees working in these establishments.
    • The compensation for employees in the hotel and restaurant sector has reached 2,947,431 thousand Qatari riyals.
    • The number of mobile phone subscribers in Qatar (regular subscription) is 976,015 individuals.
    • The number of mobile phone subscribers (prepaid services) in Qatar is 2,941,556 individuals.
    • The length of roads paved in the previous year in Qatar reached 2,224 kilometers.
    • The number of driving licenses issued in the previous year was 242,923 licenses.
    • The compensation of employees in the transportation and communications sector is 24,338,223 thousand Qatari riyals.

    • The number of insurance policies issued in Qatar during the past year was 715,897 policies.
    • The number of establishments operating in “Business Services” activities is 4,973 establishments.
    • The number of workers in “Business Services” activities is 215,285 employees.
    • The compensation for workers in “Business Services” activities exceeds 15,347,819 thousand Qatari Riyals.
    • The number of workers in “Social and Personal Services” activities in the private sector reaches 80,569 employees.
    • The compensation for employees in the “social and personal services” activities in the private sector is estimated at approximately 6,127,645 thousand Qatari riyals.

    State of Kuwait:

    • Wholesale and retail trade contributes approximately 1,644.3 million Kuwaiti dinars to the country’s GDP.
    • Restaurants and hotel activities contribute approximately 418.6 million Kuwaiti dinars to the GDP of Kuwait.
    • Transportation, storage, and communication activities contribute approximately 2,554.5 million Kuwaiti dinars to the GDP.
    • The paved road lengths in Kuwait are 91,340,068 square meters.

    United Arab Emirates:

    • Wholesale and retail trade, along with the repair of motor vehicles and motorcycles, contributes 12.3% to the GDP, amounting to 172,288 million AED.
    • The transportation and storage activity contributes 5.9% to the GDP, amounting to 82,461 million AED.
    • Activities related to accommodation and food services contribute 2.3% (32,357 million dirhams) to the GDP.
    • The information and communication sector contributes 2.9% (41,347 million dirhams) to the GDP.
    • The contribution of insurance activities to the GDP is estimated at 9.6% (134,773 million dirhams).
    • The number of insurance policies issued by the end of the last year was 7,584,607 policies.
    • The wholesale and retail trade sector accounts for 13% of the total workforce in the United Arab Emirates.

    • The transportation and storage sector accounts for 6.2% of the total workforce in the country.
    • Approximately 5% of the total workforce is employed in accommodation and food services activities.

    Sultanate of Oman:

    • The Gross Domestic Product (GDP) of the Sultanate is 29.3 billion Omani Rials.
    • Wholesale and retail trade contributes 7% to the GDP, amounting to 2,064.7 million Omani Rials.
    • Restaurants and hotels contribute 1.1% to the GDP, amounting to 308.6 million Omani Rials.
    • Transportation, storage, and communications activities contribute approximately 5.9% to the GDP, amounting to 1,721.2 million Omani Rials.
مؤشرات المشروع
  • Kingdom of Saudi Arabia:

    • According to the latest statistics, Saudi Arabia issued 100,944 new business licenses in the previous year, bringing the total number of issued commercial activity licenses to 348,173. It is noteworthy that wholesale and retail trade, as well as motor vehicle and motorcycle repair, accounted for the largest share of new licenses, with 48,242 licenses. The second-highest number of licenses was for accommodation and food services, with 16,531 licenses, followed by construction and building activities in third place, with 11,521 licenses.

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