After years of relying heavily on oil and gas, the Kingdom of Saudi Arabia announced its ambitious Vision 2030 plan to diversify national income sources and ensure sustainable development.

It is no surprise that the Kingdom has dedicated its efforts and resources to supporting non-oil economic sectors, aiming to develop them, improve their efficiency, and increase their contribution to the GDP. Saudi Arabia has provided the necessary success factors for these sectors, achieving its desired goals, as evidenced by the consistent financial indicators and statistics since the launch of Vision 2030 in April 2016.

One of the key sectors that has received special attention from the Kingdom is the entertainment sector. Saudi Arabia established the General Entertainment Authority and the Saudi Entertainment Projects Company (a subsidiary of the Public Investment Fund). Additionally, the Kingdom has recently issued new laws and incentives to encourage private sector participation in the development of this promising sector.

As a result of these efforts, Saudi Arabia has achieved significant gains, attracting billions of dollars in investments from both domestic and international sources. Over four years, more than 46 million attendees participated in entertainment events, with the total number of event days exceeding 26,000 days. The entertainment sector has also created 101,000 job opportunities for Saudi youth, both men and women.

Since “Mashroo3k” Consulting for Economic Consulting and Market Research always supports its claims with documented data, here are the key indicators, data, and statistics of the entertainment sector in Saudi Arabia to ensure the viability of investing in this growing field:

• In 2019 alone, the number of entertainment events reached 690 events, spanning a total of 9,784 days, with attendance figures reaching 34,699,458 people.
• In 2018, the number of archaeological, heritage, and historical museums was approximately 33 museums, attracting 1,083,099 visitors.
• The number o