The popular cafe

طلب الدراسة

The project is to establish a café where the project provides hot and cold drinks and some legumes, at prices that suit the general level of the targeted customers in the region, relying on achieving greater profitability from repeat visits.

رأس المال

معدل العائد

فترة الاسترداد السنه الثانية

Project Description

Project Description

The project is to establish a café where the project provides hot and cold drinks and some legumes, at prices that suit the general level of targeted customers in the area, relying on achieving greater profitability from repeat visits. The target segment of the project is from 15 to 65 years old and above of men, which is considered one of the most popular groups in cafes and coffee shops. The popular café is characterized by achieving excellent quality for all products and services. Diversity in drinks and complete and continuous cleanliness of the place, assets and workers. The popular café aims to employ workers and improve their economic and social level. It also aims to achieve a high quality level for the services provided. Maintaining a competitive price level enables the project to obtain its target share. Contributing to covering part of the increasing demand for cafe and coffee shop services. The demand for popular café services is affected by the increase in individual spending and the increase in average incomes. The population increases annually and the increase in individual spending rates on cafe and coffee shop services, so establishing a popular café is considered one of the major investment opportunities that achieve high economic returns.

Project Products

Project Products

  • Hot Drinks
  • Cold Drinks
  • Sweets
  • Legumes
Why mashroo3k ?

Why mashroo3k ?

  • Mashroo3k has over 10 years of experience in preparing feasibility studies, market research, and providing a wide range of consulting services, including administrative, economic, financial, and others.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
  • Mashroo3k has provided over 7,000 services and feasibility studies, helping thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and entities in the Middle East.
  • Mashroo3k’s service coverage extends to 35 countries across all continents.
  • Mashroo3k is a member of over 100 prestigious international institutions specializing in market research and business management.
  • Mashroo3k’s team consists of 350 consultants with extensive knowledge of economic sector indicators and opportunities. Thanks to the diversity of their expertise, they ensure effective solutions and strategies.
  • Mashroo3k is contracted with over 10,200 suppliers in 22 countries to support projects logistically with production lines, raw materials, machinery, equipment, and similar resources.
  • Mashroo3k possesses a vast database that enhances the accuracy of its predictions and analyses, as well as its ability to manage risks effectively.
  • Project features
  • Study contents
  • Sector Indicators
  • The project is an investment opportunity
مؤشرات القطاع
  • مكان مميز وهادئ لتجمع وتلاقي الأفراد
  • الاستمتاع بجو من الراحة النفسية والهدوء
  • جودة المشروبات بالمقهى
  • توافر البقوليات بالمقهى
  • التنظيم والرقي في تقديم الخدمات للعملاء
  • الفخامة المعمارية في التصميموتناسق الألوان
  • وجود فريق عمل محترف ومتميز
  • توفر طلبات العملاء من العمالة في وقت قياسي
  • الاهتمام بأعمال النظافة العامة للمشروع
  • استخدام التقنية العالية في التشغيل والمتابعة
  • بناء علاقة وطيدة مع العملاء مما يجعل المكان الاختيار الاول لدي العميل

Executive summary

  • About the project
  • Financial indicators
  • Justifications for establishing the project
  • Government investment incentives in the project field
  • Target markets
  • Indicators and final results of the project

Study project services/products

  • Project Description and All Its Products/Services.
  • Project Advantages and Production Requirements.

Market size study

  • Understanding Distribution Channels.
  • Consumer Behavior, Preferences, and Habits.
  • Competitors’ Products or Services, and Their Strengths and Weaknesses.
  • Market Nature and Characteristics.
  • Demand Size for the Product or Service Offered.
  • Available Market Share of the Target Market.
  • The Optimal Marketing Method.

Risk Assessment.

  • Risk Identification.
  • Impact of Risks on the Project.
  • Risk Mitigation Methods
Technical Study
  • Detailed description of the project’s products.
  • Expected production capacity.
  • Identification of investment costs.
  • Determination of electricity and water requirements.
  • Identification of the project’s labor needs.
  • Identification of the project’s supplies.
  • Calculation of construction and building costs.
  • Calculation of total capital.
  • Determination of annual operating costs.
  • Determining the working capital.
Financial Study
  • Total investment costs required for the project.
  • Organization of cash flow statements, income statements, and balance sheets for the first ten years of operation.
  • Estimation of expected annual revenues in light of defined operational capacities.
  • Optimal financing structure for the project based on investors’ capabilities and funding conditions.
  • Financial indicators for the project and sensitivity analysis.
Organizational and Administrative Study
  • Workforce for the project.
  • Organizational structure.
  • Job responsibilities.
Risk Study
  • Identification of risks.
  • Impact of risks on the project.
  • Risk prevention methods.
المشروع كفرصة استثمارية
The GCC countries comprise 0.7% of the world’s population; however, they represent 3% of global spending on processed foods and beverages; amounting to 102 billion US dollars out of 3.4 trillion US dollars. From this, we conclude that the per capita share of food consumption in the region has increased and exceeded the global level of consumption. This is not surprising if we look closely; the population of the GCC countries now exceeds 58 million people, and there is an estimated 56.3% of this population; falling within the age group between (25 years – 54 years); and the food industries market is based on this important segment; as it is the most vibrant and youthful of all groups. Because the Kingdom of Saudi Arabia accounts for about 59.7% of the total population in all GCC countries; and because its share of the food and beverage market exceeds 53%, “Mashroo3k” Company decided to present indicators of this vital market in this blessed land; According to our latest available statistics: Until the end of the second quarter of 2021, the number of food product factories was estimated at 916 factories, and there were 249 factories under construction. As for beverage factories, their number was 209 factories; while the number of factories under construction was 71 factories. The number of food product factories represents 11.1% of the total number of existing and producing factories (8258 factories), and beverage factories represent 2.5% of the total number of factories in the Kingdom. The food and beverage market in the Kingdom of Saudi Arabia was estimated at about 168.8 billion riyals. By the end of 2021, the volume of food consumption amounted to 221 billion riyals; with a growth rate of 6%. According to international reports; the value of food consumption in the Kingdom of Saudi Arabia is 70 billion US dollars; a value equivalent to 60% of the total food consumption in the Gulf region. The fast food market in Saudi Arabia is expected to reach 4.5 billion US dollars in the next three years.
مؤشرات المشروع
  • The size of the organic, healthy and specialty food market in the Kingdom reached 27 billion US dollars, and 6 billion US dollars is the size of the halal food products market.
  • The Kingdom of Saudi Arabia’s imports of food and beverages are estimated at about 14.5 billion US dollars each year.
  • In 2020, operating expenses for food and beverage services activities were estimated at about 34,032.10 million riyals, noting that these expenses did not exceed 30,069.23 million riyals in 2018.
  • As for operating revenues for food and beverage services activities, their value was estimated in 2020 at about 61,557.77 million riyals, noting that the value of these revenues did not exceed 54,866.87 million riyals in 2018.
  • The value of operating expenses for food and beverage services activities is expected to reach 52,489.34 million riyals in 2027. The operating revenues of the same activities are expected to reach 92,084.64 million riyals (2027). 128,540,573 thousand riyals is the total expected operating revenues in 2027 for the food products industry in the Kingdom of Saudi Arabia.

حسب القطاع



رأس المال(بالمليون)


معدل العائد



  • مشاريع مشابهة
  • سابقة الاعمال

مشاريع مشابهة

The popular cafe

رأس المال

معدل العائد

طلب الدراسة