The mall

Study request

The project is a commercial mall that provides various services, including: (shops – hypermarket – cinemas – commercial offices – children’s playrooms – entertainment games for all ages – prayer hall for men and women – cafes – restaurants – elevator – parking lot – elevators for people with special needs – signage – inquiries – providing all products and living supplies). This project targets (individuals – companies – tourists – wholesalers and retailers) seeking to benefit from the increased demand for these services. The feasibility study of the commercial mall project indicates that the project is one of the investment projects with high economic returns.

Capital

rate of return

Recovery period Fourth year

Project Description

Project Description

The responsibility of preparing a feasibility study for the mall project falls on Mashroo3k Economic and Administrative Consulting Company. From the study and analysis of the market and the volume of demand, it becomes clear that the target market is in dire need of the services provided by the project, which are: shops – hypermarkets – cinemas – commercial offices – children’s playrooms – amusement games for all ages – prayer rooms for men and women – cafes and coffee shops – restaurants – elevator – parking lot – elevators for people with special needs – guidance signs – inquiries – providing all products and living necessities). <The mall provides various services of the highest quality that satisfy all customers, and offers them at competitive prices that suit all segments of society, by relying on distinguished technical and administrative cadres in this field to provide services of a distinctive nature that satisfy all tastes in the targeted sectors (individuals – companies – tourists – wholesalers and retailers). The project aims to create new investment opportunities with a good return, and achieve a rewarding return for the project owner in addition to good cash flows and added economic value. The project will work to maintain a competitive price level that enables the project to obtain its target share, and contribute to covering part of the increasing demand for shopping mall services, and the optimal use of the project’s resources and assets, and achieving a high level of quality for the services provided.

Project services

Project services

  • Commercial stores
  • Commercial offices
  • Hypermarket
  • cinema
  • Cafes and coffee shops
  • Restaurants
  • Children’s amusement arcades
  • Prayer room for men and women
Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 11 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project Features
  • Study Contents
  • Sector Indicator
  • The project as an investment opportunity
مؤشرات القطاع
  • Architectural luxury in design
  • The mall’s services are of high quality and are suitable for all tastes.
  • The mall offers distinguished services in cafes and restaurants.
  • Providing a range of interesting and distinctive games for children
  • The mall is characterized by its spacious and suitable spaces.
  • Availability of many diverse and distinct sections
  • The mall’s location is distinctive and attractive.
  • The presence of a highly trained staff.
  • Parking available
  • There is an excellent management of the mall.
  • Availability of all services required by customers
Executive Summary
  • About the project
  • Financial Indicators
  • Rationale for the project
  • Government investment incentives in the project field
  • Target Markets
  • Project indicators and final results
Study of project services/products
  • Project description and all its products/services.
  • Project advantages and production requirements.
Market size study.
  • Understanding distribution channels.
  • Consumer behavior, preferences, and tendencies.
  • Competitors’ products or services, along with their strengths and weaknesses.
  • Market nature and its characteristics.
  • The demand size for the offered product or service.
  • The available share of the target market.
  • The optimal marketing strategy.
Risk assessment study.
  • Risk identification.
  • The impact of risks on the project.
  • Risk prevention methods.
Technical study
  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital
  • Determining the annual operating costs.
  • Determining the amount of working capital.
Financial study.
  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
  • The project’s financial indicators and sensitivity analysis.
Organizational and administrative study.
  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية
After many years of dependence on oil and gas, the Kingdom of Saudi Arabia announced its alternative plan and ambitious program 2030 with the aim of diversifying sources of national income and ensuring sustainable development. Therefore, it was not strange for the state to devote its efforts and capabilities to serving the non-oil economic sectors in order to develop them, improve their efficiency, and increase their contribution to the GDP. We have seen how Saudi Arabia provided the success factors for these sectors, achieving what they wanted. The financial indicators and successive statistics continue to prove the effectiveness of the path that the Kingdom has decided to follow since April 2016. At the forefront of these sectors that the Kingdom paid special attention to was the “entertainment sector.” It worked to establish the General Entertainment Authority and the Saudi Entertainment Ventures Company (affiliated with the Public Investment Fund), in addition to recently issuing stimulating laws and new legislation, the sole purpose of which was to pave the way for the private sector to participate in developing its promising sector. As a result of these efforts, Saudi Arabia achieved great gains and was able to attract billions of dollars from inside and outside Saudi Arabia. The number of people who attended entertainment events in four years exceeded 46 million people, and the number of event days increased to exceed 26 thousand entertainment days, and the sector was able to provide 101 thousand jobs for young Saudi men and women. Because “Mashroo3k” Economic Consulting and Market Research Company always backs up its words with numbers, we will present to you the most important indicators, data and statistics of the sector below, so that you can rest assured of the feasibility of investing in it:
  • During 2019 alone, the number of entertainment events reached 690 events, over 9,784 days, and the number of people attending these events rose to 34,699,458 people.
  • In 2018, the number of museums of archaeology, heritage and history reached about 33 museums; and the number of visitors to these museums reached 1,083,099 people.
  • The number of private museums in 2018 was estimated at about 195 museums.
  • There are 8,499 archaeological sites in Saudi Arabia; the number of visitor permits has reached 178,020 permits.
مؤشرات المشروع
  • By the end of 2021, the Entertainment Authority hopes to increase the number of jobs in the sector to 160,000 jobs.
  • Saudi Arabia plans to have the entertainment sector contribute 4.2% in the coming years.
  • The number of companies operating in the sector grew from 22 companies in 2016 to 2,054 companies in 2020.
  • The Kingdom has urged its citizens to increase entertainment spending, hoping to raise the percentage of household spending on entertainment activities from 2.9% to 6%.
The entertainment sector is considered one of the promising sectors in the Kingdom, as it was able to save more than 78 billion riyals that were spent outside the Kingdom on entertainment and its activities. Because Saudi Arabia has become aware of the importance of the sector and its ability to compete with other sectors, it has expanded in establishing museums and mobilizing its capabilities for major projects. Like this: Qiddiya, the Red Sea… The information available to us confirms the feasibility of the steps taken by Saudi Arabia to be among the top 10 tourist destinations in the world.

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