Swimming pools

Study request

The project idea is to establish a social, recreational and sports center for families. The center provides many services such as: (swimming training – water competitions – swimming for visitors and members of the center – lakes for recreational water games – recreational sports games – recreational video games), and the project targets: (individuals – tourists – companies – public sector employees and others) to benefit from the growing demand for these services.

Capital

rate of return

Recovery period Third year

Project Description

Project Description

The project is to establish a social, recreational and sports center for families. The center contains a water pool where water competitions are held, and where young men and women are trained in swimming. Visitors and members of the center can practice swimming through it. The center includes lakes for recreational water games in addition to table tennis, billiards, racquetball, and other games, in addition to recreational video games, which have become one of the most important games attracting the public today, and there are large segments in the local market that are very interested in them. <This center is characterized by its services being provided at the highest level of quality and at competitive prices that suit all categories, relying on professional administrative and technical cadres in this field. The center will seek to take maximum advantage of the growth in market size and the increase in demand for these entertainment services.

Project services

Project services

  • Swimming training
  • Water competitions
  • Swimming for visitors and members of the center
  • Recreational water park lakes
  • recreational sports
  • Entertainment video games
Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 11 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project Features
  • Study Contents
  • Sector Indicator
  • The project as an investment opportunity
مؤشرات القطاع
  • Availability of a swimming pool for training boys and girls.
  • Holding water competitions.
  • Availability of recreational water games.
  • Availability of recreational video games.
Executive Summary
  • About the project
  • Financial Indicators
  • Rationale for the project
  • Government investment incentives in the project field
  • Target Markets
  • Project indicators and final results
Study of project services/products
  • Project description and all its products/services.
  • Project advantages and production requirements.
Market size study.
  • Understanding distribution channels.
  • Consumer behavior, preferences, and tendencies.
  • Competitors’ products or services, along with their strengths and weaknesses.
  • Market nature and its characteristics.
  • The demand size for the offered product or service.
  • The available share of the target market.
  • The optimal marketing strategy.
Risk assessment study.
  • Risk identification.
  • The impact of risks on the project.
  • Risk prevention methods.
Technical study
  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital
  • Determining the annual operating costs.
  • Determining the amount of working capital.
Financial study.
  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
  • The project’s financial indicators and sensitivity analysis.
Organizational and administrative study.
  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية
After many years of relying on oil and gas, the Kingdom of Saudi Arabia announced its alternative plan and ambitious Vision 2030 program, aiming to diversify national income sources and ensure sustainable development. Therefore, it was not surprising that the state dedicated its efforts and resources to supporting non-oil economic sectors to develop, enhance their efficiency, and increase their contribution to the gross domestic product. We have witnessed how Saudi Arabia provided the success factors for these sectors, achieving its goals. The continuous financial indicators and statistics have repeatedly proven the feasibility of the path the Kingdom has committed to since April 2016. At the forefront of the sectors that the Kingdom has given special attention to is the entertainment sector. To support its growth, Saudi Arabia established the General Entertainment Authority and the Saudi Entertainment Ventures Company (a subsidiary of the Public Investment Fund). Additionally, the Kingdom recently introduced incentive laws and new regulations aimed at opening the door for the private sector to actively contribute to the development of this promising industry.
As a result of these efforts, Saudi Arabia has achieved significant gains, attracting billions of dollars from both domestic and international investors. Over just four years, more than 46 million people attended entertainment events, while the number of event days surpassed 26,000. Furthermore, the sector successfully created 101,000 job opportunities for Saudi youth, both men and women. And because “Mashroo3k” Consulting for economic advisory and market research always backs its statements with verified data, we will present below the key indicators, statistics, and data of the entertainment sector. This will provide you with a clear picture of its feasibility and reassure you about the investment potential it holds.
  • In 2019 alone, the number of entertainment events reached 690, spanning a total of 9,784 event days. The attendance for these events surged to 34,699,458 people, reflecting the sector’s rapid growth and increasing public engagement.
  • In 2018, the number of archaeological, heritage, and history museums reached 33 museums, attracting a total of 1,083,099 visitors. This highlights the growing interest in cultural and historical tourism within the Kingdom.
  • The number of private museums in 2018 was estimated at about 195 museums.
  • There are 8,499 archaeological sites in Saudi Arabia, with the number of visitor permits reaching 178,020.
مؤشرات المشروع
  • By the end of 2021, the General Entertainment Authority aimed to increase the number of jobs in the sector to 160,000.
  • Saudi Arabia plans to have the entertainment sector contribute 4.2% in the coming years.
  • The number of companies operating in the sector grew from 22 companies in 2016 to 2,054 companies in 2020.
  • The Kingdom has encouraged its citizens to increase their entertainment spending, aiming to raise the percentage of household expenditure on entertainment activities from 2.9% to 6%.
The entertainment sector is considered one of the most promising industries in the Kingdom, as it has successfully retained over 78 billion riyals that were previously spent abroad on entertainment and related activities. Recognizing the sector’s importance and its ability to compete with other industries, Saudi Arabia has been expanding its efforts by establishing more museums and mobilizing its resources for major projects. Like this: Qiddiya and the Red Sea Project are among the major initiatives that underscore Saudi Arabia’s commitment to developing its entertainment and tourism sectors. Available data confirms the effectiveness of the steps the Kingdom has taken to position itself among the top 10 global tourist destinations.

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