The project idea is based on establishing a company to organize events, celebrations and conferences, and to prepare all important events and various trade fairs. The project’s activity is not limited to this, but extends to include holding children’s parties and weddings and covering all social occasions. The project targets many sectors and different categories of people. It seeks to benefit from the high demand for such services, hoping to benefit from the size of the existing marketing gap.
The party planning company project provides various services and relies on several different methods and approaches in its marketing. From them: Printing cards and distributing them during parties, in addition to printing flyers (advertising brochures) for advertising and distributing them, then visiting schools and making agreements to hold school parties for all levels, and visiting some social clubs and making agreements to hold club parties.<The company will provide its services based on the latest types of equipment and the highest possible level of quality, and its prices will be competitive and suitable for all targeted categories and sectors. The party planning company will employ the best administrative and technical cadres in this field; which qualifies it – as a company – to acquire a large percentage of the existing marketing gap.
After many years of dependence on oil and gas, the Kingdom of Saudi Arabia announced its alternative plan and ambitious program 2030 with the aim of diversifying sources of national income and ensuring sustainable development. Therefore, it was not strange for the state to devote its efforts and capabilities to serving the non-oil economic sectors in order to develop them, improve their efficiency, and increase their contribution to the GDP. We have seen how Saudi Arabia provided the success factors for these sectors, achieving what they wanted. The financial indicators and successive statistics continue to prove the effectiveness of the path that the Kingdom has decided to follow since April 2016. At the forefront of these sectors that the Kingdom paid special attention to was the “entertainment sector.” It worked to establish the General Entertainment Authority and the Saudi Entertainment Ventures Company (affiliated with the Public Investment Fund), in addition to recently issuing stimulating laws and new legislation, the sole purpose of which was to pave the way for the private sector to participate in developing its promising sector. As a result of these efforts, Saudi Arabia achieved great gains and was able to attract billions of dollars from inside and outside Saudi Arabia. The number of people who attended entertainment events in four years exceeded 46 million people, and the number of event days increased to exceed 26 thousand entertainment days, and the sector was able to provide 101 thousand jobs for young Saudi men and women. Because “Mashroo3k” Economic Consulting and Market Research Company always backs up its words with numbers, we will present to you the most important indicators, data and statistics of the sector below, so that you can rest assured of the feasibility of investing in it:
The entertainment sector is considered one of the promising sectors in the Kingdom, as it was able to save more than 78 billion riyals that were spent outside the Kingdom on entertainment and its activities. Because Saudi Arabia has become aware of the importance of the sector and its ability to compete with other sectors, it has expanded in establishing museums and mobilizing its capabilities for major projects. Like this: Qiddiya, the Red Sea… The information available to us confirms the feasibility of the steps taken by Saudi Arabia to be among the top 10 tourist destinations in the world.
