The phrase “establishing and setting up a healthy food restaurant” is in line with the policies aimed at maintaining the health of the population and encouraging them to eat healthy food, in addition to benefiting from the population’s development, in addition to the increase in incomes and the increase in spending rates on restaurants in the region.
The phrase is to establish and set up a healthy food restaurant, in line with the policies aimed at maintaining the health of the population and encouraging them to eat healthy food, in addition to benefiting from the population development, in addition to the increase in incomes and the increase in spending rates on restaurants in the region, as the restaurant provides many services that include (grilled chicken meal + rice – lemon chicken meal – chicken meal with bell pepper – Cantonese chicken meal – shish tawook meal – chicken steak meal – beef with bell pepper – salmon – fish fillet – vegetable meal – mineral water) at prices that suit the general level of targeted customers in the region, relying on achieving greater profitability from repeat visits. The project targets sports practitioners in Jubail, especially the sports of (swimming and bodybuilding), as it requires a healthy diet. The restaurant is distinguished by achieving excellent quality for all products and services, diversity in food and drinks, and complete and continuous cleanliness of the place, assets, and workers. The project aims to employ workers and improve their economic and social level. It also aims to achieve a high quality level for the services provided. Maintaining a competitive price level enables the project to obtain its target share and contribute to covering part of the increasing demand for restaurant services.
Executive Summary
Study of project services/products
Market size study.
Risk assessment study.
Technical study
Financial study.
Organizational and administrative study.
he GCC countries comprise 0.7% of the world’s population; however, they account for 3% of global spending on processed food and beverages, amounting to $102 billion out of a total of $3.4 trillion. This indicates a high per capita food consumption in the region, exceeding the global average.
This is not surprising upon closer examination, as the population of the GCC now exceeds 58 million, with approximately 56.3% of them falling within the 25–54 age group. This key demographic is the driving force behind the food industry market, as it is the most dynamic and youthful segment.
Since Saudi Arabia alone accounts for about 59.7% of the total GCC population and holds over 53% of the food and beverage market share, “Mashroo3k” has decided to present key indicators of this vital market in the Kingdom, based on the latest available statistics.
