The project consists of establishing an integrated entertainment city in a commercial market, based on a two-storey building. The project services include: (entertainment games – water games – nursery – cafes – and restaurants). The project targets all age groups of both genders to take maximum advantage of the growing demand for these services from different ages. It is clear from the feasibility study of the entertainment city project that the project is one of the investment opportunities that achieve high financial and economic returns.
Mashroo3k Economic and Administrative Consulting Company is conducting a feasibility study for the entertainment city project, which is based on a two-story building. From the study and analysis of the size of demand and the size of the market, it becomes clear that the market is in dire need of the services provided by the project, which are determined by: (entertainment games – water games – nursery – cafes – restaurants) and providing them to all age groups of both sexes. The entertainment city project also targets residents and visitors from abroad, and aims to occupy children’s free time with an entertaining and attractive activity, as the city includes many entertainment games. Like this: Electronic games, vibrators, hockey, and other entertainment games for children. The games are exciting and interesting, which attracts children towards them and makes them accept them. <The project is distinguished by the fact that its games help children build mental abilities and enjoy high physical fitness; as it provides them with many favorite games, which makes this entertainment city a destination for the target groups that need such services. Therefore, establishing this entertainment city is one of the great investment opportunities that achieve high economic returns.
Executive Summary
Study of project services/products
Market size study.
Risk assessment study.
Technical study
Financial study.
Organizational and administrative study.
After many years of relying on oil and gas, the Kingdom of Saudi Arabia announced its alternative plan and ambitious Vision 2030 program, aiming to diversify national income sources and ensure sustainable development. Therefore, it was not surprising that the state dedicated its efforts and resources to supporting non-oil economic sectors to develop, enhance their efficiency, and increase their contribution to the gross domestic product. We have witnessed how Saudi Arabia provided the success factors for these sectors, achieving its goals. The continuous financial indicators and statistics have repeatedly proven the feasibility of the path the Kingdom has committed to since April 2016. At the forefront of the sectors that the Kingdom has given special attention to is the entertainment sector. To support its growth, Saudi Arabia established the General Entertainment Authority and the Saudi Entertainment Ventures Company (a subsidiary of the Public Investment Fund). Additionally, the Kingdom recently introduced incentive laws and new regulations aimed at opening the door for the private sector to actively contribute to the development of this promising industry.
As a result of these efforts, Saudi Arabia has achieved significant gains, attracting billions of dollars from both domestic and international investors. Over just four years, more than 46 million people attended entertainment events, while the number of event days surpassed 26,000. Furthermore, the sector successfully created 101,000 job opportunities for Saudi youth, both men and women. And because “Mashroo3k” Consulting for economic advisory and market research always backs its statements with verified data, we will present below the key indicators, statistics, and data of the entertainment sector. This will provide you with a clear picture of its feasibility and reassure you about the investment potential it holds.
The entertainment sector is considered one of the most promising industries in the Kingdom, as it has successfully retained over 78 billion riyals that were previously spent abroad on entertainment and related activities. Recognizing the sector’s importance and its ability to compete with other industries, Saudi Arabia has been expanding its efforts by establishing more museums and mobilizing its resources for major projects. Like this: Qiddiya and the Red Sea Project are among the major initiatives that underscore Saudi Arabia’s commitment to developing its entertainment and tourism sectors. Available data confirms the effectiveness of the steps the Kingdom has taken to position itself among the top 10 global tourist destinations.
