Enough and men’s care

Study request

The project: It is a men’s cafe and a personal care center for men. The project provides cafe services to its male clients.

Capital

rate of return

Recovery period Second year

Project Description

Project Description

The project involves establishing a men’s café and personal care center specifically for men. The project will offer café services to its male customers, as well as personal care services, which include beard trimming, shaving, eyebrow, ear, and nose grooming, full head hair shaving, haircuts, hair coloring, beard and mustache care, hair and scalp treatments (such as oils, massages, etc.), skincare treatments (exfoliation, brightening masks, anti-aging treatments with antioxidants, etc.), Moroccan baths and massages, hand and foot care, and hair removal services. The café will also provide a relaxing environment. The target audience for the project is males aged between 15 and 49 years

Project services

Project services

  • Beard trimming
  • Beard Shaving
  • Trimming the shape of the eyebrows, ears and nose
  • full head shave
  • Haircut
  • Hair, beard and mustache dye
  • Hair care scalp (oils-massage-other)
  • Skin care (peeling, lightening masks, anti-aging with antioxidants, etc.)
  • Moroccan bath + massage
  • Hand and foot care
  • Hair removal
  • café
Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 10 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project Features
  • Study Contents
  • Sector Indicator
  • The project as an investment opportunity
مؤشرات القطاع
  • Attention to the quality of operating supplies.
  • A highly skilled and competent team.

  • Taking care of the general cleaning of the café and health club.
  • Accurate and disciplined management supervision.
  • Use of high-tech means in operation.
  • Providing various and multiple services to serve the public.
  • Commitment to maintaining the quality of services provided.

Executive Summary

  • About the project
  • Financial Indicators
  • Rationale for the project
  • Government investment incentives in the project field
  • Target Markets
  • Project indicators and final results

Study of project services/products

  • Project description and all its products/services.
  • Project advantages and production requirements.

Market size study.

  • Understanding distribution channels.
  • Consumer behavior, preferences, and tendencies.
  • Competitors’ products or services, along with their strengths and weaknesses.
  • Market nature and its characteristics.
  • The demand size for the offered product or service.
  • The available share of the target market.
  • The optimal marketing strategy.

Risk assessment study.

  • Risk identification.
  • The impact of risks on the project.
  • Risk prevention methods.

Technical study

  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital
  • Determining the annual operating costs.
  • Determining the amount of working capital.

Financial study.

  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
  • The project’s financial indicators and sensitivity analysis.

Organizational and administrative study.

  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية
  • The service sector does not rely on raw materials or goods for sale; rather, its activities are centered around providing intangible services. Like this: Transportation services, hospitality services, healthcare services, and others. This sector is considered the main driver of major economies; for example, in the United States, the service sector accounts for 85% of the GDP. As for the service sector in Saudi Arabia, statistics and indicators confirm its contribution of about 48.02% to the GDP. This vital sector includes five main activities.
    Namely:

    • Wholesale and retail trade, restaurants, and hotels:

    The Gross Domestic Product (GDP) in Saudi Arabia reached 2,625,442 million SAR, with the “Wholesale and retail trade, restaurants, and hotels” sector contributing approximately 10.8% (284,579 million SAR).

    • Transport, storage, and communications services:

    Contributes approximately 6.6% (172,304 million SAR).

    • Financial, Insurance, Real Estate, and Business Services:

    The Financial, Insurance, Real Estate, and Business Services sector contributes approximately 6.4% (SAR 377,725 million) to the Gross Domestic Product (GDP).

    • Collective, social and personal services:

    This sector contributes approximately 2.5% (SAR 65,729 million) to the Gross Domestic Product (GDP).

    • Government services:

    It contributes 21.9% (SAR 576,089 million) to the Gross Domestic Product (GDP).

مؤشرات المشروع
  • The service sector is expected to contribute approximately 58% to Saudi Arabia’s GDP by 2026.

By sector



Capital (in millions)


rate of return



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