Feasibility Study of a Digital Media Company

Study request

The project involves establishing and equipping a company specializing in advertising and digital media. The company will offer services such as logo and brand identity design (both personal and commercial), promotional videos, and various types of design (graphic design, infographics, motion graphics, etc.). Additionally, the company will provide digital marketing, social media account management, and other related services.

Capital

rate of return

Recovery period Second year

Project description

Project description

The project is a digital media publicity company that provides a variety of technical and information services to various bodies and institutions, to be globally competitive through modern technologies. The company specializes in making creative content from idea and image to text. It supports its clients and ensures the creation of the linguistic identity that they represent from the name, logo, profile and website, to the manufactured content, in addition to promoting it and monitoring performance reports from exploratory, descriptive and other studies on intellectual image and reputational measurement to echo reports or so-called reverse feeding and content analysis studies. The company targets the Saudi market so that it provides a range of technical services to various institutions, companies and individuals in all its activities, whether service, commercial, industrial, agricultural, educational, health, tourism, etc., and whether it operates in the government or private sector such as ministries, secretariats, municipalities, universities, companies, factories, malls and other institutions that need technical services.

Project services

Project services

  • Making linguistic identity
  • Comprehensive marketing plan/study
  • Promotional plan including digital and promotional means
  • Digital Marketing Plan Only
  • Social media account management
  • Marketing campaigns
  • Motion graphics
  • Static infographic design
Why mashroo3k ?

Why mashroo3k ?

  • Mashroo3k has over 10 years of experience in preparing feasibility studies, market research, and providing a wide range of consulting services, including administrative, economic, financial, and others.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
  • Mashroo3k has provided over 7,000 services and feasibility studies, helping thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and entities in the Middle East.
  • Mashroo3k’s service coverage extends to 35 countries across all continents.
  • Mashroo3k is a member of over 100 prestigious international institutions specializing in market research and business management.
  • Mashroo3k’s team consists of 350 consultants with extensive knowledge of economic sector indicators and opportunities. Thanks to the diversity of their expertise, they ensure effective solutions and strategies.
  • Mashroo3k is contracted with over 10,200 suppliers in 22 countries to support projects logistically with production lines, raw materials, machinery, equipment, and similar resources.
  • Mashroo3k possesses a vast database that enhances the accuracy of its predictions and analyses, as well as its ability to manage risks effectively.
  • Project features
  • Study Contents
  • Sector Indicators
  • The Project is an Investment Opportunity
مؤشرات القطاع
  • Marketing and electronic advertising
  • Designing brands
  • Managing social media pages
  • Having distinguished competencies with experience
  • Flexibility in dealing and managing websites
  • Having designers and marketers at the highest level
  • Supervision of management with accuracy and discipline in work
  • Using high technology in design
  • Commitment to maintaining the quality of services during operation

Executive summary

  • About the project
  • Financial indicators
  • Justifications for establishing the project
  • Government investment incentives in the project field
  • Target markets
  • Indicators and final results of the project

Study project services/products

  • Project Description and All Its Products/Services.
  • Project Advantages and Production Requirements.

Market size study

  • Understanding Distribution Channels.
  • Consumer Behavior, Preferences, and Habits.
  • Competitors’ Products or Services, and Their Strengths and Weaknesses.
  • Market Nature and Characteristics.
  • Demand Size for the Product or Service Offered.
  • Available Market Share of the Target Market.
  • The Optimal Marketing Method.

Risk Assessment.

  • Risk Identification.
  • Impact of Risks on the Project.
  • Risk Mitigation Methods
Technical Study
  • Detailed description of the project’s products.
  • Expected production capacity.
  • Identification of investment costs.
  • Determination of electricity and water requirements.
  • Identification of the project’s labor needs.
  • Identification of the project’s supplies.
  • Calculation of construction and building costs.
  • Calculation of total capital.
  • Determination of annual operating costs.
  • Determining the working capital.
Financial Study
  • Total investment costs required for the project.
  • Organization of cash flow statements, income statements, and balance sheets for the first ten years of operation.
  • Estimation of expected annual revenues in light of defined operational capacities.
  • Optimal financing structure for the project based on investors’ capabilities and funding conditions.
  • Financial indicators for the project and sensitivity analysis.
Organizational and Administrative Study
  • Workforce for the project.
  • Organizational structure.
  • Job responsibilities.
Risk Study
  • Identification of risks.
  • Impact of risks on the project.
  • Risk prevention methods.
المشروع كفرصة استثمارية
  • The service sector does not rely on raw materials or goods for sale; rather, its activities are centered around providing intangible services. Like this: Transportation services, hospitality services, healthcare services, and others. This sector is considered the main driver of major economies; for example, in the United States, the service sector accounts for 85% of the GDP. As for the service sector in Saudi Arabia, statistics and indicators confirm its contribution of about 48.02% to the GDP. This vital sector includes five main activities.
    Namely:

    • Wholesale and retail trade, restaurants, and hotels:

    The Gross Domestic Product (GDP) in Saudi Arabia reached 2,625,442 million SAR, with the “Wholesale and retail trade, restaurants, and hotels” sector contributing approximately 10.8% (284,579 million SAR).

    • Transport, storage, and communications services:

    Contributes approximately 6.6% (172,304 million SAR).

    • Financial, Insurance, Real Estate, and Business Services:

    The Financial, Insurance, Real Estate, and Business Services sector contributes approximately 6.4% (SAR 377,725 million) to the Gross Domestic Product (GDP).

    • Collective, social and personal services:

    This sector contributes approximately 2.5% (SAR 65,729 million) to the Gross Domestic Product (GDP).

    • Government services:

    It contributes 21.9% (SAR 576,089 million) to the Gross Domestic Product (GDP).

مؤشرات المشروع
  • The service sector is expected to contribute 58% to Saudi Arabia’s GDP by 2026.

By sector



Capital (in millions)


rate of return