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Mashroo3k Feasibility Studies tourism sector Desert resort

Desert resort

Study request

The project is a five-star desert tourist resort with 100 villas, each with a private pool. The project will have a traditional design made of clay; it will be divided into: (luxury villas with an area of ​​158 square meters – luxury villas with an area of ​​253 square meters – villas with an area of ​​253 square meters – museum – restaurant – reception hall – swimming pool for each villa), and the resort services are: (renting luxury villas with an area of ​​158 square meters – renting luxury villas with an area of ​​253 square meters – renting villas with an area of ​​253 square meters – museum – two restaurants).

Capital

rate of return

Recovery period Third year

Project Description

Project Description

Mashroo3k Economic Consulting Company is conducting a feasibility study for a desert tourist resort. From analyzing and studying the market size, it becomes clear that the tourism market, especially desert tourism, is in dire need of the project’s services, which are summarized in: (renting luxury villas with an area of ​​158 meters – renting luxury villas with an area of ​​253 meters – renting villas with an area of ​​253 meters – a museum – two restaurants). The resort also contains a reception hall, a museum, and green spaces. The resort includes 100 villas with an innovative heritage design that embodies the splendor of architectural arts and is distributed into three categories, including 70 luxury villas, with an area of ​​158 meters for each villa, 15 heritage villas with an area of ​​253 meters for each villa, and 15 villas with an area of ​​253 meters. Let’s not forget that each villa has its own swimming pool. The project seeks to create sustainable urban coordination areas, create points of attraction for visitors, and provide the necessary services at the highest level according to international quality standards and at prices that are unbeatable in the tourism market, relying on distinguished and professional administrative and technical cadres in this field to work on providing services to the targeted sectors. The resort will seek to benefit from the growth and increasing size of the market.

Project services

Project services

  • Luxury villas for rent with an area of ​​158 square meters
  • Luxury villas for rent with an area of ​​253 square meters
  • تأجير فلل بمساحة 253 مترًا
  • museum
  • Two restaurants
Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 10 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project features
  • Study Contents
  • Sector Indicators
  • The Project is an Investment Opportunity
مؤشرات القطاع
  • Creating sustainable urban planning areas
  • Protection and exploitation of geological, topographic and natural elements.
  • Create visitor attractions and provide necessary services.
  • Comprehensive development and improvement of tourism services.
  • Building distinguished recreational and aesthetic facilities according to advanced international standards and specifications.
  • Providing an outlet for residents and visitors.
  • The resort includes 100 villas with an innovative heritage design that embodies the splendor of architectural arts and is distributed into three categories including: (70 heritage villas, with an area of ​​158 square meters per villa, 15 heritage villas with an area of ​​253 square meters per villa, 15 villas with an area of ​​253 square meters each villa)
  • Creating tourist attractions and providing the necessary services for tourists
  • Providing adequate infrastructure to meet the needs of this project
  • Choosing architectural elements that reflect a harmonious character and attractive, influential design elements.
  • Maintaining the growth and stability of the services provided by the desert tourism resort project.
  • Creating new investment opportunities with good returns.
  • Make a good return for the entrepreneur.
  • Employing the workforce and improving their economic and social level.
  • Contribute to covering part of the increasing demand for tourism services.
Executive Summary
  • About the project
  • Financial Indicators
  • Rationale for the project
  • Government investment incentives in the project field
  • Target Markets
  • Project indicators and final results
Study of project services/products
  • Project description and all its products/services.
  • Project advantages and production requirements.
Market size study.
  • Understanding distribution channels.
  • Consumer behavior, preferences, and tendencies.
  • Competitors’ products or services, along with their strengths and weaknesses.
  • Market nature and its characteristics.
  • The demand size for the offered product or service.
  • The available share of the target market.
  • The optimal marketing strategy.
Risk assessment study.
  • Risk identification.
  • The impact of risks on the project.
  • Risk prevention methods.
Technical study
  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital
  • Determining the annual operating costs.
  • Determining the amount of working capital.
Financial study.
  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
  • The project’s financial indicators and sensitivity analysis.
Organizational and administrative study.
  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية

The tourism sector is one of the vital pillars forming the backbone of the Saudi economy, contributing to job creation for Saudi citizens, improving infrastructure, and developing all logistical services. Under the Vision 2030 initiative, Saudi Arabia aimed to revitalize this sector by opening its doors to tourists from around the world, including launching electronic tourist visas for citizens of 49 countries, issuing over 440,000 tourist visas by March 2020.

The Kingdom aspires to attract approximately 55 million international tourist visits and 45 million domestic visits, aiming to create one million jobs for citizens and increase the sector’s contribution to the GDP to 10%.

Here are the key indicators of the sector according to the latest statistics:

  • 27,480,972 total number of foreign visitors to the Kingdom.
  • Around 690 entertainment events held.
  • 8,499 archaeological, heritage, and historical sites registered in Saudi Arabia.
  • 70.2% average hotel occupancy rate.
  • Domestic tourists spent 248,752,006 nights, with expenditures exceeding 53,162,627,159 SAR.
  • International tourists spent approximately 188,040,603 nights, with expenditures surpassing 100,806,082,413 SAR.
 
مؤشرات المشروع
  • The volume of tourism spending increased from 130.5 billion riyals in 2015 to 164.6 billion riyals in 2019, an increase of 26%.
  • Tourist spending in the GCC exceeds $81.1 billion, with Saudi Arabia alone accounting for 39% of this spending.
  • The number of nights spent by tourists in the Gulf Cooperation Council countries is approximately 303.2 million nights; Saudi Arabia’s share of these nights is 173.9 million nights, equivalent to 57.4% of the total number of nights.

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