The project is an entertainment village for children; this activity is an entertainment activity that aims to spend children’s time in a fun and attractive activity. The services of the entertainment village are (restaurant – café – gift shop – children’s toy shop – parents’ lounge – merry-go-round – roller coaster – discovery game – bumper car – chains – Ferris wheel – Mickey Mouse train – flying saucer – electric car racing game – poster game – scissors game – 5D cinema game – Russian train – electronic games – shakers – hockey).
Mashroo3k Company for Economic and Administrative Consulting is conducting a feasibility study for a children’s amusement park project. It is clear from studying and analyzing the project idea, its components and nature, studying the services provided and the size of the target market, in addition to the project location, financial indicators and competitors; – that the market needs the project services represented in: (restaurant – café – gift shop – children’s toy shop – parents’ lounge – horse carousel – roller coaster – discovery game – bumper car – chains – air wheel – Mickey Mouse train – flying saucer – electric car racing game – poster game – scissors game – 5D cinema game – Russian train – electronic games – shakers – hockey). <The children’s amusement park project is distinguished by providing all its services with the highest possible level of quality, and it emphasizes safety and security procedures, in addition to the project’s competitive prices, and suiting different social levels. It is noteworthy that these games are exciting and interesting; so that they can attract children easily and smoothly; which qualifies the project to benefit from the growth of the market size and acquire the largest possible amount of the marketing gap and keep pace with the increasing demand for these services.
Executive Summary
Study of project services/products
Market size study.
Risk assessment study.
After many years of relying on oil and gas, the Kingdom of Saudi Arabia announced its alternative plan and ambitious Vision 2030 program, aiming to diversify national income sources and ensure sustainable development. Therefore, it was not surprising that the state dedicated its efforts and resources to supporting non-oil economic sectors to develop, enhance their efficiency, and increase their contribution to the gross domestic product. We have witnessed how Saudi Arabia provided the success factors for these sectors, achieving its goals. The continuous financial indicators and statistics have repeatedly proven the feasibility of the path the Kingdom has committed to since April 2016. At the forefront of the sectors that the Kingdom has given special attention to is the entertainment sector. To support its growth, Saudi Arabia established the General Entertainment Authority and the Saudi Entertainment Ventures Company (a subsidiary of the Public Investment Fund). Additionally, the Kingdom recently introduced incentive laws and new regulations aimed at opening the door for the private sector to actively contribute to the development of this promising industry.
As a result of these efforts, Saudi Arabia has achieved significant gains, attracting billions of dollars from both domestic and international investors. Over just four years, more than 46 million people attended entertainment events, while the number of event days surpassed 26,000. Furthermore, the sector successfully created 101,000 job opportunities for Saudi youth, both men and women. And because “Mashroo3k” Consulting for economic advisory and market research always backs its statements with verified data, we will present below the key indicators, statistics, and data of the entertainment sector. This will provide you with a clear picture of its feasibility and reassure you about the investment potential it holds.
The entertainment sector is considered one of the most promising industries in the Kingdom, as it has successfully retained over 78 billion riyals that were previously spent abroad on entertainment and related activities. Recognizing the sector’s importance and its ability to compete with other industries, Saudi Arabia has been expanding its efforts by establishing more museums and mobilizing its resources for major projects. Like this: Qiddiya and the Red Sea Project are among the major initiatives that underscore Saudi Arabia’s commitment to developing its entertainment and tourism sectors. Available data confirms the effectiveness of the steps the Kingdom has taken to position itself among the top 10 global tourist destinations.
