Vegetable and fruit freezing plant

Study request

The project prepares and freezes vegetables suitable for freezing, such as beans, peas, broccoli, molokhia, and potatoes, in addition to freezing fruits, such as strawberries, mangoes, and berries. The frozen fruit and vegetable factory targets hospitals, health clinics, hotels, tourist villages, hypermarkets, supermarkets, and restaurants.

Capital

rate of return

Recovery period Second year

Project Description

Project Description

The project prepares and freezes vegetables suitable for freezing, such as beans, peas, broccoli, molokhia, and potatoes, in addition to freezing fruits, such as strawberries, mangoes, and berries. The frozen fruit and vegetable factory targets hospitals, health clinics, hotels, tourist villages, hypermarkets, supermarkets, and restaurants.<The frozen vegetable factory also aims, through exploiting the available resources of manual labor, to achieve a high level of quality for products and maintain a competitive price level that enables the project to obtain its target share, contribute to covering part of the increasing demand for frozen vegetables and use the latest technologies in the field of frozen vegetable packaging and training workers on them. Therefore, investing in the food sector is considered one of the major investment opportunities that achieve high economic returns.

Project Products

Project Products

  • spinach
  • Green peas
  • Green beans
  • green beans
  • Mixed vegetables
  • broccoli
  • mulukhiyah
  • Strawberry
  • Berry
  • mango
  • French fries
Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 11 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project features
  • Study contents
  • Sector indicators
  • The project is an investment opportunity
مؤشرات القطاع
  • Having a strong and integrated advertising plan.
  • Highly qualified workforce.
  • Attention to product quality and raw materials.
  • Product compliance with human consumption conditions.
  • Use of modern technology and technology.
  • Management with the highest level of experience and commitment.
  • Availability of specialized technical cadres with sufficient experience.
  • Preserving products during freezing from contamination.
  • Control of product quality and operational process.

Executive Summary

  • About the project
  • Financial Indicators
  • Rationale for the project
  • Government investment incentives in the project field
  • Target Markets
  • Project indicators and final results

Study of project services/products

  • Project description and all its products/services.
  • Project advantages and production requirements.

Market size study.

  • Understanding distribution channels.
  • Consumer behavior, preferences, and tendencies.
  • Competitors’ products or services, along with their strengths and weaknesses.
  • Market nature and its characteristics.
  • The demand size for the offered product or service.
  • The available share of the target market.
  • The optimal marketing strategy.

Risk assessment study.

  • Risk identification.
  • The impact of risks on the project.
  • Risk prevention methods.

Technical study

  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital
  • Determining the annual operating costs.
  • Determining the amount of working capital.

Financial study.

  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
  • The project’s financial indicators and sensitivity analysis.

Organizational and administrative study.

  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية

he GCC countries comprise 0.7% of the world’s population; however, they account for 3% of global spending on processed food and beverages, amounting to $102 billion out of a total of $3.4 trillion. This indicates a high per capita food consumption in the region, exceeding the global average.
This is not surprising upon closer examination, as the population of the GCC now exceeds 58 million, with approximately 56.3% of them falling within the 25–54 age group. This key demographic is the driving force behind the food industry market, as it is the most dynamic and youthful segment.
Since Saudi Arabia alone accounts for about 59.7% of the total GCC population and holds over 53% of the food and beverage market share, “Mashroo3k” has decided to present key indicators of this vital market in the Kingdom, based on the latest available statistics.

  • until the end of the second quarter of 2021. The number of food product manufacturing factories was estimated at around 916, with 249 factories under construction. As for beverage manufacturing factories, there were 209 operational factories, while 71 were still under construction.

  • Food product manufacturing factories account for 11.1% of the total number of operational and productive factories (8,258 factories), while beverage manufacturing factories represent 2.5% of the total number of factories in the Kingdom.

  • The food and beverage market in Saudi Arabia is estimated to be around 168.8 billion SAR.

  • By the end of 2021, the total food consumption in Saudi Arabia reached 221 billion SAR, reflecting a 6% growth rate.

  • According to global reports, food consumption in Saudi Arabia is valued at $70 billion, accounting for 60% of total food consumption in the Gulf region.

  • The fast food market in Saudi Arabia is expected to reach $4.5 billion in the next three years.

مؤشرات المشروع
  • The market size of organic, healthy, and specialty foods in Saudi Arabia has reached $27 billion, while the halal food market is valued at $6 billion.
  • Saudi Arabia’s imports of food and beverages are estimated at approximately $14.5 billion annually.

  • In 2020. The operational expenses for food and beverage service activities were estimated at approximately 34.03 billion SAR, noting that these expenses did not exceed 30.07 billion SAR in 2018.

  • The operational expenses for food and beverage service activities are expected to reach 52.49 billion SAR by 2027, while the operational revenues for the same activities are projected to reach 92.08 billion SAR.


    The operational revenues for food and beverage service activities were estimated at approximately 61.56 billion SAR in 2020, compared to 54.87 billion SAR in 2018.

  • The operational expenses for food and beverage service activities are expected to reach 52.49 billion SAR by 2027, while the operational revenues for the same activities are projected to reach 92.08 billion SAR.

  • 128,540,573 thousand riyals is the total expected operating revenues in 2027 for the food products industry in the Kingdom of Saudi Arabia.

By sector



Capital (in millions)


rate of return