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Mashroo3k Feasibility Studies tourism sector Integrated tourism project

Integrated tourism project

Study request

The project is actually an integrated tourism project as the project is based on four main stages that you will find explained in the description. The project services include: (a natural rock garden – a golf course – residential units with a five-star hotel – a multi-purpose commercial mall – other shops).

Capital

rate of return

Recovery period Fifth year

Project Description

Project Description

Mashroo3k Company for Economic and Administrative Consulting is conducting a feasibility study for an integrated tourism project, which is based on four main phases: The first phase includes the development and preservation of the natural rock park, making it a destination for domestic and international tourism, occupying about 50% of the total allocated land. The second phase involves planning, developing, and constructing an 18-hole golf course according to global standards, along with a clubhouse, restaurant, and children’s playground. The third phase consists of building 200 residential units along with a five-star hotel. The fourth phase includes the construction of a multi-purpose shopping mall with 200 retail stores, a cinema, restaurants, and parking facilities.

Project services

Project services

  • Natural Rock Garden and Conservation
  • golf course
  • 200 residential units with a five-star hotel
  • Multipurpose shopping mall with shops
Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 10 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project features
  • Study Contents
  • Sector Indicators
  • The Project is an Investment Opportunity
مؤشرات القطاع
  • Create an integrated tourist city
  • Creating new investment opportunities with good returns.
  • Make a good return for the entrepreneur.
  • Employing the workforce and improving their economic and social level.
  • Achieving good returns, cash flows and added economic value.
  • Optimal use of resources and assets.
  • Achieving a high level of quality.
  • Maintaining a competitive price level enables the project to obtain its target share.
  • Contribute to covering part of the increasing demand for tourism services
  • Attracting the largest segment of society to practice various sports, especially families and resident foreigners.
  • Holding sports tournaments in all games and marketing them in a professional manner to ensure obtaining the highest financial return.
  • Occupying stadiums to maximum capacity by renting, organizing school trips, concluding contracts with companies and holding tournaments in various games.
Executive Summary
  • About the project
  • Financial Indicators
  • Rationale for the project
  • Government investment incentives in the project field
  • Target Markets
  • Project indicators and final results
Study of project services/products
  • Project description and all its products/services.
  • Project advantages and production requirements.
Market size study.
  • Understanding distribution channels.
  • Consumer behavior, preferences, and tendencies.
  • Competitors’ products or services, along with their strengths and weaknesses.
  • Market nature and its characteristics.
  • The demand size for the offered product or service.
  • The available share of the target market.
  • The optimal marketing strategy.
Risk assessment study.
  • Risk identification.
  • The impact of risks on the project.
  • Risk prevention methods.
Technical study
  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital
  • Determining the annual operating costs.
  • Determining the amount of working capital.
Financial study.
  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
  • The project’s financial indicators and sensitivity analysis.
Organizational and administrative study.
  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية

The tourism sector is one of the vital pillars forming the backbone of the Saudi economy, contributing to job creation for Saudi citizens, improving infrastructure, and developing all logistical services. Under the Vision 2030 initiative, Saudi Arabia aimed to revitalize this sector by opening its doors to tourists from around the world, including launching electronic tourist visas for citizens of 49 countries, issuing over 440,000 tourist visas by March 2020.

The Kingdom aspires to attract approximately 55 million international tourist visits and 45 million domestic visits, aiming to create one million jobs for citizens and increase the sector’s contribution to the GDP to 10%.

Here are the key indicators of the sector according to the latest statistics:

  • 27,480,972 total number of foreign visitors to the Kingdom.
  • Around 690 entertainment events held.
  • 8,499 archaeological, heritage, and historical sites registered in Saudi Arabia.
  • 70.2% average hotel occupancy rate.
  • Domestic tourists spent 248,752,006 nights, with expenditures exceeding 53,162,627,159 SAR.
  • International tourists spent approximately 188,040,603 nights, with expenditures surpassing 100,806,082,413 SAR.
 
مؤشرات المشروع
  • The volume of tourism spending increased from 130.5 billion riyals in 2015 to 164.6 billion riyals in 2019, an increase of 26%.
  • Tourist spending in the GCC exceeds $81.1 billion, with Saudi Arabia alone accounting for 39% of this spending.
  • The number of nights spent by tourists in the Gulf Cooperation Council countries is approximately 303.2 million nights; Saudi Arabia’s share of these nights is 173.9 million nights, equivalent to 57.4% of the total number of nights.

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