Website for marketing coffee products online

Website for marketing coffee products

Study request

Mashroo3k Economic Consulting Company offers a comprehensive feasibility study for creating a website to market coffee products online.

Capital

rate of return

Recovery period Second year

The importance of a website for marketing coffee products

mashroo3k for Economic Consultancy offers a comprehensive feasibility study for establishing an e-commerce website to market coffee products online.

The site offers a variety of coffee products, as well as coffee accessories. These products and accessories can be accessed through the site’s home page.

The project targets families and individuals, and its web pages are accessible to the public from all over the world.

E-commerce opportunities increase by creating a website to market coffee products, as demand for the project’s services increases, due to its ability to reach different segments of consumers in many places at the same time.

The site allows its users to learn about the products offered and know the customers’ opinions about them without the need to immediately shop and buy the products without forming a clear picture of them.

Website services for marketing coffee products

Various coffee products.
Coffee making tools.
Accessories, such as cups, plates.

Why Mashroo3k ?

Mashroo3k has over 10 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
The company’s geographic reach spans 35 countries across all continents.
Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.

Suitable for all android & iOS phones.
The control panel is available in both Arabic and English.
The application interfaces are designed in a user-friendly and distinctive style.
Easily add or block new customers by phone number.
Providing the possibility of receiving service fees in cash or through electronic payment (MasterCard or Visa).
Receive complaints and respond to customer messages.
Announce new services by sending mass alerts to customers.
Access to customer reviews of each service and the employee who performed it.
Ability to communicate with customers in writing.
Guaranteed against vandalism or hacking because it is equipped with the strongest means of protection and security.
Technical support is available 24/7.

Executive Summary

About the project
Financial Indicators
Rationale for the project
Government investment incentives in the project field
Target Markets
Project indicators and final results

Study of project services/products

Project description and all its products/services.
Project advantages and production requirements.

Market size study.

Understanding distribution channels.
Consumer behavior, preferences, and tendencies.
Competitors’ products or services, along with their strengths and weaknesses.
Market nature and its characteristics.
The demand size for the offered product or service.
The available share of the target market.
The optimal marketing strategy.

Risk assessment study.

Risk identification.
The impact of risks on the project.
Risk prevention methods.

Technical study

A detailed description of the project’s products, expected production capacity, and determination of investment costs.
Determining the required electricity and water capacity.
Determining the project’s labor requirements.
Determining the project’s requirements.
Calculating construction and building costs.
Calculating the total capital
Determining the annual operating costs.
Determining the amount of working capital.

Financial study.

Total investment costs required for the project.
Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
Determine the expected annual revenues of the project in light of the specified operational capacities
The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
The project’s financial indicators and sensitivity analysis.

Organizational and administrative study.

Project workforce.
Organizational structure.
Job responsibilities.

The e-commerce sector is one of the emerging modern sectors in the Kingdom of Saudi Arabia; The sector has grown significantly in recent years, especially after the announcement of the National Transformation Programs and the launch of Vision 2030. There is no doubt that e-commerce has become one of the main drivers of the global economy in general and the Saudi economy in particular; as the Kingdom is the largest market for this sector in the Middle East; the Internet usage rate on its land is 95.7%, and electronic payment operations for the retail sector and individuals accounted for 36% of the total available payment operations, including cash (by the end of July 2020). Because “Mashroo3k ” Economic Consulting and Market Research Company encourages its clients to invest in this vital sector, it would like to present to you the most important information and statistics available for it as follows:

In 2019, the Kingdom ranked ninth in the field of improving e-commerce growth among Asian countries.
The Kingdom ranked 49th in the United Nations E-commerce Index in 2019, after ranking 52nd in 2018.
$4.930 billion is the total actual revenue of e-commerce in the Kingdom of Saudi Arabia for the year 2019. This large number is divided as follows:
Electronics and media $1.580 billion.
Fashion $1.628 billion.
Food and personal care $973.7 million.
Toys, Hobbies & DIY $513.9M.
Furniture and home appliances $234 million.

E-commerce revenue is expected to reach $8.290 billion in 2024.

In 2019, the number of Internet users for e-commerce (buying or selling) in the Kingdom reached 23.7 million users and is expected to rise to 33.6 million users; an increase of 42%.

Clothing, shoes and sporting goods are the most popular items people buy online. These products accounted for 67% of all electronic goods. Cosmetics come in second place with 25.9%, followed by books and magazines with 24%, and then IT services with 16%. The rest of the goods share the remaining percentage.

With the spread of the coronavirus. The number of e-stores in the Kingdom increased by 12.4% to reach 28,676 stores (by the end of the first half of 2020), after the number did not exceed 25,501 stores in the fourth quarter of 2019.

These were the key indicators provided by Mashroo3k to its clients, enabling investors and entrepreneurs to start their e-commerce projects based on this data. Mashroo3k believes that the sector is promising due to the increasing consumerism and the high rates of young people using the internet and smartphones, making the sector and its projects a significant investment opportunity in the Kingdom.