The project is to establish a café where the project provides hot and cold drinks and some legumes, at prices that suit the general level of the targeted customers in the region, relying on achieving greater profitability from repeat visits.
The project is to establish a café where the project provides hot and cold drinks and some legumes, at prices that suit the general level of targeted customers in the area, relying on achieving greater profitability from repeat visits. The target segment of the project is from 15 to 65 years old and above of men, which is considered one of the most popular groups in cafes and coffee shops. The popular café is characterized by achieving excellent quality for all products and services. Diversity in drinks and complete and continuous cleanliness of the place, assets and workers. The popular café aims to employ workers and improve their economic and social level. It also aims to achieve a high quality level for the services provided. Maintaining a competitive price level enables the project to obtain its target share. Contributing to covering part of the increasing demand for cafe and coffee shop services. The demand for popular café services is affected by the increase in individual spending and the increase in average incomes. The population increases annually and the increase in individual spending rates on cafe and coffee shop services, so establishing a popular café is considered one of the major investment opportunities that achieve high economic returns.
Executive summary
Study project services/products
Market size study
Risk Assessment.