The e-commerce sector is one of the emerging industries in Saudi Arabia, having grown significantly in recent years, especially after the launch of the National Transformation Program and Vision 2030. E-commerce has become a key driver of the global economy in general and the Saudi economy in particular, with the Kingdom being the largest market for this sector in the Middle East. The internet penetration rate in Saudi Arabia is 95.7%, and by the end of July 2020, electronic payments accounted for 36% of total retail and personal transactions, including cash payments.
Mashroo3k Economic Consultancy encourages its clients to invest in this vital sector and presents the following key information and statistics:
- In 2019, Saudi Arabia ranked 9th in e-commerce growth improvement among Asian countries.
- The Kingdom was ranked 49th in the United Nations e-commerce index in 2019, up from 52nd in 2018.
- The actual e-commerce revenue in Saudi Arabia for 2019 amounted to $4.93 billion, distributed as follows:
- Electronics and media: $1.58 billion
- Fashion: $1.628 billion
- Food and personal care: $973.7 million
- Toys, hobbies, and DIY: $513.9 million
- Furniture and household appliances: $234 million